EXPLORE THE MODEL

$1B annual profit.

An ambition, not a forecast. Start with value. Make the model visible.

ValueRevenue− Costs= Profit

Annual operating profit target ($)Hypothetical operating margin (%)Hypothetical monthly price ($)

Required annual revenue

$5,000,000,000

2,083,334 full-year customer equivalents at this price.

Operating profit before interest and tax. Scenario arithmetic only: no deadline, likelihood, demand, retention or current results assumed.

What would have to be true?